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LED Vines Art Installation in a Hallway

Aug 14, 2025 Posted by: Aaron Oppenheimer
LED Vines Art Installation in a Hallway
We recently completed a project for the Protea Medical Center in Tempe, AZ. The result was simple, yet magical - we installed 4 LED Vines in the hallways of the center and truly brought the space to life!
 
These LED vines are the hallway point between our consumer products and full on custom installations. They use our existing detachable Fluora LED Leaf system, but have a custom electrical system.
 
The vine itself is hand sculpted and painted by our fabrication partners in Santa Fe, New Mexico.
 
Each vine is around 15 feet long, has 20 LED leaves, and can be bent into custom shapes and designs. This is the second time we’ve done a vine wall install, the first one is much larger, and currently in the lobby of an office building in Stamford, Connecticut. 
 

The Secret: A Video Launching Monos to The Public

Aug 14, 2025 Posted by: Aaron Oppenheimer
The Secret: A Video Launching Monos to The Public
Earlier this month, we released my favorite video we’ve ever made. 
 
Here’s the story behind it:
 
Our videographer Zev and I are long time friends, and have always talked about wanting to work together. A year ago, we were able to carve out a budget to begin producing more premium videos than what our internal team had been making with an iPhone.
 
Zev’s a talented director, and also a Fluora fan and customer. He was the perfect to help us take Fluora content to the next level. 
 
Zev started out just editing raw footage that our internal team had filmed into finished videos for social media. Next, he made a series of product assembly and demo videos that served a specific purpose on our website.
 
After a few months, Zev came to me and said he didn’t think he was doing his best work with us. What he truly wanted was to oversee the whole creative process of higher concept videos, from ideation and scripting, to filming and directing, then editing the final video. I was weary to dedicate even more resources to content, but could tell we needed to give it a shot.
 
We made two videos with this new workflow, which were released a couple months ago. Both helped us really tell the story behind what we do and our products in a more elegant way and reach tons of new people. One of them has over 1.3 million views on TikTok. It was clear he was right, and that we had finally figured out a way to produce higher value content for Fluora.
 
We studied the success of the viral video, which we called “The Problem” and doubled 
down on the main elements that we felt made it special. One of those things was an attention grabbing first shot that differentiated “normal lights” from the LED Art products we make. This would grab a viewer’s attention and set the stage for us to tell a longer, more heartfelt story. 
 
The first shot for the secret would involve me breaking a light bulb with a plastic hammer. Over the top? Definitely. But we felt empowered to go for it. The day of filming, we filmed the glass breaking shot first at around 9 am - and nailed it in one take. This set the tone for the rest of the shoot, where the following scenes all just seemed to come together and flow.
The final video shows off both Zev’s, and the rest of the great Fluora team's skillset and dedication beautifully. Our new product, Monos is the star of the video. Monos is the culmination of everything we’ve learned over the last 10 years of making Art Installations, and represents our team fully hitting its stride as artists attempting to manufacture products for the home. Meaningful contributions from everyone that we’ve worked with are on display in this video, and that is why it’s my favorite we’ve ever made.
 
Hope you like it!

Mirage: A Perlin Noise Inspired Lighting Animation

Aug 14, 2025 Posted by: Aaron Oppenheimer
Mirage: A Perlin Noise Inspired Lighting Animation
Today we're diving deep into our newest and most sophisticated animation yet: Mirage.
 
Mirage really makes Fluora feel alive, and pushes the limit of the technology we've been developing for the last 5+ years. It's a lighting animation that unfolds and changes over many hours, rather than a typical lighting animation, which repeats itself over and over again. 
 
Because of this, you can display Mirage in your home night after night, and have it create a tranquil, soothing vibe in your space that never feels old or stale.
 
It's been no small effort to re-build the 3D lighting engine we use for larger installations for Fluora products, which have way less resources to perform complex calculations.
 
Because of this, for a while, we weren't able to create more dynamic "procedural animations" for display on Fluora products, even though we used them in our bigger art installations. After lots of lighting engine and overall software optimization, we are finally able to use the Fluora lighting engine to display lighting animations that are generated in real time using algorithms.
 
Mirage is the first of many to come of more elevated, interesting animations that you will be able to pick from when enjoying our products.
 
The backbone of the animation is an algorithm called Perlin Noise - which is essentially an advanced random number generator. Perlin Noise was created by an engineer to give more realistic texture to nature and natural textures, when recreating it in video games and computer graphics. It was first used in the original TRON movie that came out in 1982. 
 
Here, we've re-imagined it, and added in unpredictable color changes and gradients, a virtual reflecting lens, and some other surprises.  
 
To display this animation, make sure your Fluora is updated to the most recent firmware and go into the control panel within manual mode, and select the Mirage animation from the list.
 
Hope you like it as much as we do!