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An Art Installation at Caesar's Palace

Aug 14, 2025 Posted by: Aaron Oppenheimer
An Art Installation at Caesar's Palace

We just wrapped up an art installation at Caesar’s Palace in Las Vegas - check it out below.

The installation was a pair of 15 feet tall LED trees, which became the centerpiece of a “Wellness Zone” for a Life Sciences company conference. 
 
We design and engineer each tree together with our art fabrication partners based out of Santa Fe, New Mexico. Learn more about our process below!
 
Initial Sketches and conversations with our client turn to 3D models - which we review together until the design is fully approved. Check out the final 3D models below.

Next, we start fabrication! These trees have a steel base, covered by some simple benches to allow people to sit under the tree.

A fabrication drawing for the actual welded steel piping that makes up the structure of the tree is then made from the 3D model.  

Next, the fun begins and the steel is welded to spec!

Once the steel frame of the tree is built, it is covered with a “bark epoxy” and hand sculpted to get a realistic tree look. 

Separately, the LED hardware and electrical system for the tree is designed and ordered straight to the installation site. Once the tree itself was done being built, it was loaded onto a 16 foot flatbed truck and driven from Santa Fe to Las Vegas.

On site is when the tree is re-built, electrical system installed, and LED twigs are placed at the end of each branch.

Once the tree installation is done, the software that controls the LEDs needs to be installed and configured, and lighting content programmed. This last part is the chef's kiss that makes the true magic happen - we call it experiential design. 

Every square inch of these trees is a work of art, and we were proud to mesmerize the conference guests with this otherworldly installation. 

LED Vines Art Installation in a Hallway

Aug 14, 2025 Posted by: Aaron Oppenheimer
LED Vines Art Installation in a Hallway
We recently completed a project for the Protea Medical Center in Tempe, AZ. The result was simple, yet magical - we installed 4 LED Vines in the hallways of the center and truly brought the space to life!
 
These LED vines are the hallway point between our consumer products and full on custom installations. They use our existing detachable Fluora LED Leaf system, but have a custom electrical system.
 
The vine itself is hand sculpted and painted by our fabrication partners in Santa Fe, New Mexico.
 
Each vine is around 15 feet long, has 20 LED leaves, and can be bent into custom shapes and designs. This is the second time we’ve done a vine wall install, the first one is much larger, and currently in the lobby of an office building in Stamford, Connecticut. 
 

The Secret: A Video Launching Monos to The Public

Aug 14, 2025 Posted by: Aaron Oppenheimer
The Secret: A Video Launching Monos to The Public
Earlier this month, we released my favorite video we’ve ever made. 
 
Here’s the story behind it:
 
Our videographer Zev and I are long time friends, and have always talked about wanting to work together. A year ago, we were able to carve out a budget to begin producing more premium videos than what our internal team had been making with an iPhone.
 
Zev’s a talented director, and also a Fluora fan and customer. He was the perfect to help us take Fluora content to the next level. 
 
Zev started out just editing raw footage that our internal team had filmed into finished videos for social media. Next, he made a series of product assembly and demo videos that served a specific purpose on our website.
 
After a few months, Zev came to me and said he didn’t think he was doing his best work with us. What he truly wanted was to oversee the whole creative process of higher concept videos, from ideation and scripting, to filming and directing, then editing the final video. I was weary to dedicate even more resources to content, but could tell we needed to give it a shot.
 
We made two videos with this new workflow, which were released a couple months ago. Both helped us really tell the story behind what we do and our products in a more elegant way and reach tons of new people. One of them has over 1.3 million views on TikTok. It was clear he was right, and that we had finally figured out a way to produce higher value content for Fluora.
 
We studied the success of the viral video, which we called “The Problem” and doubled 
down on the main elements that we felt made it special. One of those things was an attention grabbing first shot that differentiated “normal lights” from the LED Art products we make. This would grab a viewer’s attention and set the stage for us to tell a longer, more heartfelt story. 
 
The first shot for the secret would involve me breaking a light bulb with a plastic hammer. Over the top? Definitely. But we felt empowered to go for it. The day of filming, we filmed the glass breaking shot first at around 9 am - and nailed it in one take. This set the tone for the rest of the shoot, where the following scenes all just seemed to come together and flow.
The final video shows off both Zev’s, and the rest of the great Fluora team's skillset and dedication beautifully. Our new product, Monos is the star of the video. Monos is the culmination of everything we’ve learned over the last 10 years of making Art Installations, and represents our team fully hitting its stride as artists attempting to manufacture products for the home. Meaningful contributions from everyone that we’ve worked with are on display in this video, and that is why it’s my favorite we’ve ever made.
 
Hope you like it!