Privacy policy
Fluora Privacy Policy
Last updated: October 3, 2026
Company: Color and Light Inc. (“Fluora,” “we,” “us,” or “our”)
Contact: support@fluoraplant.com
Address: Color and Light Inc., 3240 Peralta Street Unit 5, Oakland, CA 94608, United States
This Privacy Policy describes how we collect, use, and share information when you use the Fluora mobile app, visit fluoraplant.com, sign up for our emails or text messages, or use related Fluora services (including our firmware and account systems).
1. Fluora Mobile App
Permissions used to set up your device
The Fluora Mobile App may request:
- Location (or local network) access — used only to help commission your Fluora device onto your Wi‑Fi network (for example, discovering nearby networks or satisfying OS requirements for Wi‑Fi/Bluetooth setup). We do not use this permission to track your physical location for advertising.
- Bluetooth / BLE — used to assist connecting your Fluora device to your Wi‑Fi network during setup.
- Microphone (if enabled for optional features) — used for on-device or in-app voice features you choose to use. Device audio visualization on the Fluora hardware itself is processed locally on the device and is not uploaded as a recording for advertising.
These permissions are for product functionality. You can deny or revoke them in your device settings; some setup or features may not work without them.
Fluora account (sign-in / registration)
You may create or sign in to a Fluora account in the app using:
Fluora account (sign-in / registration)
You may create or sign in to a Fluora account in the app using:
- Email and password, or
- Google Sign-In
If you create an account or sign in, we collect and store account information such as:
- Email address
- Name (first and last)
- Authentication credentials (passwords are stored hashed; we do not store your Google password)
- Account role / program flags (for example, whether you are enrolled in a beta program)
- Approximate account activity related to sign-in (for security and support)
Purpose: to provide your account, sync account-related features (such as beta enrollment), secure access, provide customer support, and operate the service.
Google Sign-In: If you choose “Continue with Google,” Google authenticates you and shares with us basic profile information needed to create or link your Fluora account (typically email, name, and a Google account identifier). Google’s use of your data is governed by Google’s privacy policy.
You can sign out in the app. To request account deletion or correction, contact us at support@fluoraplant.com.
Device identifiers and anonymous / aggregated metrics
To operate, improve, and debug the app and connected products, we may collect:
Google Sign-In: If you choose “Continue with Google,” Google authenticates you and shares with us basic profile information needed to create or link your Fluora account (typically email, name, and a Google account identifier). Google’s use of your data is governed by Google’s privacy policy.
You can sign out in the app. To request account deletion or correction, contact us at support@fluoraplant.com.
Device identifiers and anonymous / aggregated metrics
To operate, improve, and debug the app and connected products, we may collect:
- Device / installation identifiers generated on your phone (for example, a device-unique ID used for support and diagnostics). These are not your name or email by themselves.
- App and device technical data, such as app version, OS/platform, crash logs, performance timings, and feature usage diagnostics.
- Product/device metadata you connect in the app (for example, device serial, model, firmware version, and connection state) when needed for syncing, updates, support, or diagnostics.
We use tools such as Sentry for crash reporting, performance monitoring, and related diagnostics. Where feasible, we treat diagnostic metrics as anonymous or pseudonymous (not used to advertise to you). If you are signed in or submit a bug report, diagnostics may be linked to your account or the device ID you share so we can help you.
We do not sell your personal information.
Optional beta program
If you join a Fluora beta program, we may associate your account with beta eligibility and use that to provide pre-release app or firmware experiences and related communications/support.
2. Fluora devices and our servers
Fluora devices may communicate with Fluora-operated servers (for example, for firmware update checks, device verification, or cloud-assisted features you use). That communication can include technical information such as device serial, model, firmware version, and update-related status.
On-device microphone audio used for light visualization is processed locally on the device hardware and is not recorded or uploaded by Fluora for advertising.
3. Visiting fluoraplant.com (online store)
When you visit or purchase from fluoraplant.com, we collect information needed to run the store, process orders, and support you. Our online store is powered by Shopify.
Information we collect on the Site
Device / browsing information
We do not sell your personal information.
Optional beta program
If you join a Fluora beta program, we may associate your account with beta eligibility and use that to provide pre-release app or firmware experiences and related communications/support.
2. Fluora devices and our servers
Fluora devices may communicate with Fluora-operated servers (for example, for firmware update checks, device verification, or cloud-assisted features you use). That communication can include technical information such as device serial, model, firmware version, and update-related status.
On-device microphone audio used for light visualization is processed locally on the device hardware and is not recorded or uploaded by Fluora for advertising.
3. Visiting fluoraplant.com (online store)
When you visit or purchase from fluoraplant.com, we collect information needed to run the store, process orders, and support you. Our online store is powered by Shopify.
Information we collect on the Site
Device / browsing information
- Examples: browser type, IP address, time zone, cookie identifiers, pages viewed, and how you interact with the Site.
- Purpose: operate the Site, security, and analytics to improve the Site.
- Source: collected automatically via cookies, pixels, and similar technologies.
- Shared with: Shopify and analytics providers (such as Google Analytics), as applicable.
Order information
- Examples: name, billing/shipping address, payment details (processed by our payment providers), email, phone number.
- Purpose: fulfill orders, process payment, shipping, invoices/confirmations, fraud prevention, and customer communication.
- Source: collected from you.
- Shared with: Shopify and fulfillment/payment processors as needed to complete your order.
Customer support information
- Examples: name, email, phone number, and the contents of your support request.
- Purpose: provide support.
Email and text sign-ups
- See Section 4.
Cookies and advertising on the Site
We use cookies and similar technologies for store functionality, analytics, and (where enabled) marketing. You can control cookies through your browser settings. Blocking cookies may limit Site functionality.
We may use analytics and advertising partners (for example, Google). You can learn about Google’s practices and opt-outs via Google’s privacy resources and industry opt-out tools such as the Digital Advertising Alliance.
Because there is no consistent industry standard for “Do Not Track” browser signals, we do not change our practices solely based on those signals.
4. Marketing emails and text messages (SMS)
Emails. If you join our email list, we use your email address to send product news and offers. Every marketing email includes an unsubscribe link.
Text messages. If you sign up for Fluora texts (for example, through a form on fluoraplant.com or at checkout), we collect your mobile number, a record of your consent (when and where you opted in), and delivery, click, and reply information for the texts we send.
We use this information only to send the texts you agreed to receive (product news, promotions, cart reminders, and order or service updates) and to handle STOP and HELP requests. Message frequency varies. Message and data rates may apply. Consent to receive texts is not a condition of any purchase.
Cart reminders. Our site and our ecommerce and messaging platforms use cookies and your checkout activity to tell when items are left in your cart or checkout. If you have opted in to texts, we use that information to decide when to send a cart-reminder text.
Opting out. Reply STOP to any text to stop receiving them. You will get one confirmation message and no further texts. Reply HELP for help, or email support@fluoraplant.com. Full program terms are in Section 22 of our Terms of Service.
Who sends them. We send our emails and texts through Klaviyo, a service provider that delivers them on our behalf. Your mobile number and text-message consent are never shared for marketing purposes; see “Mobile information” in Section 6.
5. How we use information
We use information to:
We use cookies and similar technologies for store functionality, analytics, and (where enabled) marketing. You can control cookies through your browser settings. Blocking cookies may limit Site functionality.
We may use analytics and advertising partners (for example, Google). You can learn about Google’s practices and opt-outs via Google’s privacy resources and industry opt-out tools such as the Digital Advertising Alliance.
Because there is no consistent industry standard for “Do Not Track” browser signals, we do not change our practices solely based on those signals.
4. Marketing emails and text messages (SMS)
Emails. If you join our email list, we use your email address to send product news and offers. Every marketing email includes an unsubscribe link.
Text messages. If you sign up for Fluora texts (for example, through a form on fluoraplant.com or at checkout), we collect your mobile number, a record of your consent (when and where you opted in), and delivery, click, and reply information for the texts we send.
We use this information only to send the texts you agreed to receive (product news, promotions, cart reminders, and order or service updates) and to handle STOP and HELP requests. Message frequency varies. Message and data rates may apply. Consent to receive texts is not a condition of any purchase.
Cart reminders. Our site and our ecommerce and messaging platforms use cookies and your checkout activity to tell when items are left in your cart or checkout. If you have opted in to texts, we use that information to decide when to send a cart-reminder text.
Opting out. Reply STOP to any text to stop receiving them. You will get one confirmation message and no further texts. Reply HELP for help, or email support@fluoraplant.com. Full program terms are in Section 22 of our Terms of Service.
Who sends them. We send our emails and texts through Klaviyo, a service provider that delivers them on our behalf. Your mobile number and text-message consent are never shared for marketing purposes; see “Mobile information” in Section 6.
5. How we use information
We use information to:
- Provide, maintain, and improve Fluora products and services
- Create and manage accounts and authentication
- Commission and connect devices, deliver firmware updates, and support device features
- Measure reliability and performance (including anonymous/aggregated metrics)
- Diagnose crashes and bugs
- Provide customer support
- Process orders and operate our website/store
- Detect fraud, abuse, and security issues
- Comply with law and enforce our terms
- Communicate with you about your account, orders, or product updates (including beta, where applicable)
- Send marketing emails and text messages you have opted in to receive (see Section 4)
6. How we share information
We share information with service providers who help us operate Fluora, such as:
We share information with service providers who help us operate Fluora, such as:
- Cloud hosting and infrastructure
- Authentication providers (for example, Google, if you use Google Sign-In)
- Error/performance monitoring (for example, Sentry)
- Ecommerce and payments (Shopify and its processors)
- Email marketing (Klaviyo)
- Analytics providers for the website
We may also disclose information if required by law, to protect rights and safety, or in connection with a corporate transaction (merger, acquisition, etc.).
We do not sell personal information.
If you connect Fluora to third-party services (for example, voice assistants), those services have their own privacy policies, and we only share what is needed after you authorize the connection.
Mobile information. We will not share your mobile information or opt-in consent with third parties or affiliates for marketing or promotional purposes. None of the sharing described in this section applies to text messaging originator opt-in data and consent; we do not share that information with any third parties.
7. Retention
We retain account, order, device, and support information for as long as needed to provide the service, meet legal/accounting requirements, resolve disputes, and enforce our agreements. Diagnostic logs may be retained for a shorter operational period. We keep records of your email and text-message consent and opt-out requests for as long as needed to honor your choices and meet legal requirements. You may request deletion of your account information subject to legal retention needs.
8. Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is completely secure.
9. Your choices and rights
Depending on where you live, you may have rights to access, correct, delete, or export personal information, or to object to / restrict certain processing. To exercise these rights, email support@fluoraplant.com.
You can:
We do not sell personal information.
If you connect Fluora to third-party services (for example, voice assistants), those services have their own privacy policies, and we only share what is needed after you authorize the connection.
Mobile information. We will not share your mobile information or opt-in consent with third parties or affiliates for marketing or promotional purposes. None of the sharing described in this section applies to text messaging originator opt-in data and consent; we do not share that information with any third parties.
7. Retention
We retain account, order, device, and support information for as long as needed to provide the service, meet legal/accounting requirements, resolve disputes, and enforce our agreements. Diagnostic logs may be retained for a shorter operational period. We keep records of your email and text-message consent and opt-out requests for as long as needed to honor your choices and meet legal requirements. You may request deletion of your account information subject to legal retention needs.
8. Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is completely secure.
9. Your choices and rights
Depending on where you live, you may have rights to access, correct, delete, or export personal information, or to object to / restrict certain processing. To exercise these rights, email support@fluoraplant.com.
You can:
- Sign out of the app
- Revoke OS permissions in device settings
- Delete the app
- Request account deletion
- Stop text messages at any time by replying STOP (reply HELP for help)
- Unsubscribe from marketing emails using the link in any email
- Opt out of certain website analytics/advertising via the links/tools described above
If you are not satisfied with our response, you may contact your local data protection authority.
10. Children’s privacy
Fluora products and services are not directed to children under 13 (or the minimum age required in your jurisdiction), and we do not knowingly collect personal information from children.
11. International users
We are based in the United States. If you use Fluora from another country, your information may be processed in the United States and other countries where we or our providers operate.
12. Changes
We may update this Privacy Policy from time to time. We will change the “Last updated” date above and, when appropriate, provide additional notice in the app or on our website.
13. Contact
Color and Light Inc., 3240 Peralta Street Unit 5, Oakland, CA 94608, United States
Email: support@fluoraplant.com
10. Children’s privacy
Fluora products and services are not directed to children under 13 (or the minimum age required in your jurisdiction), and we do not knowingly collect personal information from children.
11. International users
We are based in the United States. If you use Fluora from another country, your information may be processed in the United States and other countries where we or our providers operate.
12. Changes
We may update this Privacy Policy from time to time. We will change the “Last updated” date above and, when appropriate, provide additional notice in the app or on our website.
13. Contact
Color and Light Inc., 3240 Peralta Street Unit 5, Oakland, CA 94608, United States
Email: support@fluoraplant.com