What we love about LED Art and Experiences is their ability to captivate in a visceral way and inspire joy. They create magical moments that we get to share with friends, loved ones, and even complete strangers.
So how did we end up here? Creating LED or digital art wasn’t exactly a profession we could aspire to as children, like an astronaut, musician, or athlete!
The best answer we have is that each of us were drawn to this space from a series of unique experiences we individually had. The color+light team is an extended group of over 15 artists, engineers, designers, fabricators, and producers. Our paths and backgrounds vary as much as our skill sets and interests, yet the core of our team found ourselves coming together to work on LED and digital art projects in San Francisco, California, between 2013 and 2017.
Our roots can be traced back to a 2013 Burning Man project - when some crazy people got together to build an installation called the “Sugarcubes”. The project was a beautiful mess of electrical wiring and extruded aluminum lined with LEDs. It was an absolute hit at the festival.
Soon after, inquiries came in - people wanted to bring "the cubes" to their events. The experience the installation created was nothing like anyone had seen before, and eventually, a company called Symmetry Labs was formed from it.
Over the next couple years, the cubes grew to be seen at events around the country and were refined into a much more robust, foldable professional lighting fixture.
Brand activations for Nike and Google, interactive LED dancefloors, and touring lighting shows were created. As both the company and its installations grew in popularity, so did the network of people that contributed to the projects. There was a small core of people who worked at Symmetry Labs full time, but many others in the company’s orbit came through to hang out at the company HQ in San Francisco. Over time, an amazing communiy of people contributed their energy and skillsets to producing events, building technology, and spreading the folklore.